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Don't Bury the Lede.
A guide to getting to and saying the one thing that really matters.
Alex Schwarzkopf
Jan 26
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Don't Bury the Lede.
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Splitting Equity With Co-Founders, A Guide
'If you can't have the hard conversation around how to split equity, you shouldn't be starting a company with someone.'
Stacey Ferreira
Jan 26
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Splitting Equity With Co-Founders, A Guide
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Copyright vs. Trademark
The difference between two very commonly mistaken means of protection, and what it means for your business.
Stacey Ferreira
Jan 24
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Copyright vs. Trademark
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An Overview of Startup Taxes
Starting a company often requires you to register for state, local and federal taxes. Below is a quick guide to registering your business and the taxes…
Stacey Ferreira
Jan 12
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An Overview of Startup Taxes
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Choosing a Name For Your Company
Naming a new company is a critical decision when it comes to marketing, online real estate and customer engagement. Here are some steps to follow.
Stacey Ferreira
Jan 10
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Choosing a Name For Your Company
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Choosing Your Entity Type
If you're starting a business for the first time, choosing your entity type can seem like a tricky endeavor. What is the difference between a C Corp
Stacey Ferreira
Jan 5
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Choosing Your Entity Type
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December 2022
Setting Annual Company Goals
At a startup, every employee has the ability to grow the company exponentially. Some people have the innate knowledge of what needs to be done to grow…
Stacey Ferreira
Dec 23, 2022
1
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Setting Annual Company Goals
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Seven Stages of Enterprise SaaS Qualification
Being scientific about your sales process allows you to help your sales team close more deals and better forecast your business. Here are the sales…
Stacey Ferreira
Dec 20, 2022
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Seven Stages of Enterprise SaaS Qualification
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A Guide to Effective Bi-Weekly Team Updates
As your company grows, you find that people have meetings to just hear what each other is working on. While these “water cooler” conversations in the…
Stacey Ferreira
Dec 13, 2022
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A Guide to Effective Bi-Weekly Team Updates
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November 2022
It's Out! Paper Belt on Fire
Our Behind-the-scenes story of the Thiel Fellowship & 1517
Michael Gibson
Nov 29, 2022
7
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It's Out! Paper Belt on Fire
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Raising Money from Angels, Pt. 2
Funds tend to be fairly quick to a 'no' or have someone at the firm helping with research and diligence to get closer to a 'yes.' Angels are researching…
Stacey Ferreira
Nov 29, 2022
1
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Raising Money from Angels, Pt. 2
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Raising Money from Angels, Pt. 1
Getting money from angels is slightly different than accepting checks from VC firms. Here are questions to ask angels before putting them on your cap…
Stacey Ferreira
Nov 24, 2022
1
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Raising Money from Angels, Pt. 1
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