When I started my first enterprise SaaS company, I had no experience in sales and knew a grand total of two people who had sales jobs. After being focused on product for way too long, it became apparent that this whole notion of “build it and they will come” wasn’t going to cut it. We were going to need to get out in front of our customers and sell.
Startup Sales Playbook from “Zero to One”
Startup Sales Playbook from “Zero to One”
Startup Sales Playbook from “Zero to One”
When I started my first enterprise SaaS company, I had no experience in sales and knew a grand total of two people who had sales jobs. After being focused on product for way too long, it became apparent that this whole notion of “build it and they will come” wasn’t going to cut it. We were going to need to get out in front of our customers and sell.